Memido
Memido is a digital health start-up which helps its users get to know their body through at-home urine testing kits. This kit measures hydration, kidney health, immunity, liver health and nutrition of users, with results accessible through the Memido App. This accompanying app translates results into science-backed wellness advice to give users a personalised analysis of their health parameters.
My tasks at Memido were to help the cofounders realise their brand strategy through thoughtful graphic design, and to improve customer experience through effective UX/UI design.
Visual Identity Graphic Design
Brand Identity
Logo Usage
Typography
Packaging
Through collaboration with Memido cofounders, we were able to create a strong visual identity with consistent design applied across all digital platforms and product packaging.
Typography
Company Name and Claim
All other content
UX/UI Design
The UX/UI design of the Memido App was refined in collaboration with the company’s cofounder/developer. Brainstorming, mindmapping, user journey mapping, wireframing and user research were some of the design methods used to establish an effective app design.
Design concepts were then translated to a no-code platform, Bubble.io, and was rolled out to the IOS App Store.
